Published on Oct. 7, 2026
Layer Vision 35 is now available to read!
As we celebrate the 30th anniversary of World Egg Day, this year’s theme, “Protein that Powers and Protects,” highlights the extraordinary role eggs play in supporting health and wellbeing throughout life. It is also an opportunity to recognise everyone whose daily commitment brings this safe, affordable and nutritious food to people around the world.
To mark the occasion, we are pleased to share our latest edition of Layer Vision, issue 35.
Welcome to this World Egg Day edition of Layer Vision. Across the globe, the image of eggs remains positive. Consumers continue to recognize eggs as one of the most affordable, nutritious, and versatile foods available, creating opportunities for producers in both established and emerging markets. As demand for high-quality protein continues to grow, so does the importance of producing eggs efficiently, sustainably, and consistently.
Over the past months, we have had the privilege of meeting many customers, distributors, and industry professionals from around the world. Whether during recent gatherings at our customer events and trainings, or through day-to-day discussions on farms, a common theme continues to emerge: despite different market realities, producers everywhere are focused on the same goal, delivering more value from every hen and every egg.
This edition of Layer Vision brings together topics that support exactly that ambition. From flock health and HPAI vaccination to enriched eggs, bird behaviour, and practical management insights, each article explores ways to improve performance while responding to the changing expectations of consumers and society. At the same time, our customer stories demonstrate how innovation, commitment, and knowledge sharing continue to drive progress throughout our industry.
World Egg Day is a fitting moment to celebrate not only the nutritional value of eggs, but also the people behind them. Every day, farmers, hatcheries, egg processors, distributors, veterinarians, nutritionists, and many others work together to provide consumers with a safe, affordable, and nutritious food product that powers and protects lives around the world.
We hope this edition provides useful insights, fresh ideas, and practical inspiration for your business. Most of all, we would like to thank our customers and partners for their continued trust and collaboration. Together, we are helping shape a strong future for egg production and for the remarkable product that unites us all.
Happy World Egg Day!
